Apropos Coop Banking "From Gen Z to Coop Member: The Future of Youth in Cooperative Banking"

Apropos Coop Banking Webinar

From Gen Z to Coop Member:

The Future of Youth in Cooperative Banking

7 July 2025 I 15:00 to 16:30 (CEST) I Online

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As digital transformation accelerates and societal dynamics shift, financial institutions face a pressing challenge: how can they reach and involve younger people? This webinar will explore ways in which cooperative banks are not only attracting young customers but also engaging them as active members.

Rooted in local communities and member ownership, cooperative banking has long stood out for its proximity to members. But the ways new generations engage are evolving, becoming increasingly decentralised and shaped by new, fluid forms of community-building.

From adopting new outreach channels to empowering young people in governance and leadership, this webinar will delve into ways cooperative banks are innovating to bridge generational expectations and the cooperative identity.

Join us as panellists share strategies to ensure the cooperative model remains vibrant, inclusive and impactful as part of the 2025 International Day of Cooperatives (5 July).


Programme 

Welcome/Introduction

Key Findings and Recommendations of Research Project: "A Matter of Identity? Youth Participation in Cooperatives' Governance for a Sustainable Future

Interview/Testimonials: Young Cooperative Bank Members

Panel: Youth Engagement in Cooperative Banking - Efforts, Benefits and Lessons Learned

Farewell 


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